The Brand
CLÒIMH, cl-oy, means wool in Scottish gaelic.
Launched in October 2024, Amsterdam-based CLÒIMH is a project-based brand specialising in natural material products. It is dedicated to embracing tradition, focusing on contemporary design and maintaining uncompromising quality.
The brand's origins are rooted in the heritage and personal journey of its Scottish founder, Hollie Mercedes Peters.
The Debut Collection
With each CLÒIMH project, we offer a curated selection of premium products.
For our Winter 2024 collection, our mission was to merge the rich heritage of Scottish wool with a modern aesthetic, creating a collection of contemporary wool accessories.
Crafted from the highest quality materials, our collection is produced in intentionally limited quantities by specialist manufacturers in either Scotland or the Netherlands.
“The pieces in our Winter 2024 collection are destined to become the must-have final touches to your winter wardrobe. Designed to be versatile, they offer endless styling possibilities. I can't wait to show you."
- Hollie Mercedes Peters, founder CLÒIMH
Brand Values
Our brand values not only inspire and guide the way we create our products, but we are also on a mission to share why they are important.
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Material Composition & Quality
All of our products are crafted from natural materials. In our Essential Collection, each item is made from a mono-material, making it a more sustainable choice.
By limiting the number of materials we use, we can focus on sourcing and selecting only the highest quality options.
Heritage & Craftsmanship
We are proud to collaborate closely with small, specialist knitwear manufacturers in Scotland and the Netherlands, both of which have a rich heritage for high quality knitwear production.
Limited & Focused Collections
Our curated and intentionally limited collections allow for careful attention to each product and offer a thoughtful alternative to mass-produced items.
Product Longevity
Wool is highly durable, naturally resistant to wear and tear and retains its shape over time. These characteristics make for a long-lasting product.
We offer expertise in caring for your product to help extend its lifespan and maintain its quality.
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For more detailed information, see our 'Materials, Conscious Choices & Product Care' guide.